Various Benepass marketing assets that consisted of e-books, webpage design, spot illustrations, digital design, one pagers, and social media graphics. Goal was also to take content and make it more visually appealing to target audience as well as expand on current brand, and provide templates that told a story as well as content that varied in appearance from previous post. Current brand tended to over-use primary color palette. My solution was to to incorporate secondary brand along with tints to add more visual interest.
Credits: Role: Designer; Head of Marketing: Rob Marwanga; Content Marketing Manager: Annalisa Rodriguez